Mella frewen biography definition

1. Why are you investing your time & expertise in (an) association(s) and its advancement?

First and foremost, FoodDrinkEurope is not just any association; we represent Europe’s largest manufacturing industry, and it’s hard not to be passionate about food! It is exciting to be in a position to steer ideas and to drive strategies for a sector that is key to people’s lives. It’s a challenging sector, no two days are the same and all the moving pieces certainly keep me on my toes – but I wouldn’t have it any other way! Moreover, coming as I do from a corporate background, it is rewarding to bring in relevant previous business experience and expertise to the associative world; I think it has helped to make the organization more focused. Finally, we are in a privileged position as the “go-to” organization for anything and everything related to European food and drink products, and that is very satisfying.

2. In your experience, what are the 3 success factors for advancing associations?

It is really important to be able to find the right balance between embracing change and ensuring continuity. Associations are not Companies and should not be run like Companies and a lot of diplomatic choreography needs to be done before positioning can be achieved and change can be introduced in the organization.

At FoodDrinkEurope we have three different types of member, covering different European geographies, industrial trade subsectors and companies. Obviously all three membership types need to be fully engaged in discussions and decision making; listening to all the members is crucial. But listening and interacting with other relevant stakeholders is equally important: policy makers and NGOs, up- and down-stream food chain operators, academics and consumers….

Nothing can be achieved without a strong team; enthusiastic colleagues that come to work with a constructive ‘can-do’ attitude. Hugely important therefore in achieving success as an association is the creation of a positive team culture.

3. Has the AM world changed when it comes to diversity and inclusion?

Yes, it has. Change has been slow but we’re getting there – and I’m curious about how it will look in 10 years time! It has been recognized that diversity and inclusion can bring huge benefits. It is not surprising therefore that we see more diverse teams driving associations, as these teams bring more diverse and innovative ideas and approaches to their work. Whether its culture, age, gender, colour, religion, or any other aspect of diversity, inclusion certainly brings advantages!

4. What advice would you give the next generation of association leaders who want to make an impact?

Stay on the ball, try to keep ahead of change, keep challenging yourself, never stop learning and, above all, enjoy!